Date: December 5, 2020
Germany is known as the "exhibition
kingdom". This paper analyzes how to build the "exhibition kingdom" from
the aspects of the management role of the government and industry
associations, professional exhibition talents and research institutions,
first-class exhibition venues and service levels, and paying attention
to building a world-class brand exhibition. It also mentioned some new
trends in the development of exhibition industry in Germany. Germany is a
well deserved exhibition country and exhibition power, and is
considered by most exhibitors to be the country with the greatest
harvest and the most confidence. The international and professional
nature of the exhibition held in Germany is very strong. The proportion
of foreign manufacturers participating in the exhibition is very high.
At the same time, there are many foreign visitors, and the proportion is
surprisingly high. However, it should be noted that these international
fairs are not open to general visitors, but only to professional
visitors. Professional audiences refer to traders, purchasers,
manufacturers, industrial engineers and technicians, designers, etc.
Therefore, it is very favorable for trade negotiation, signing
contracts, making customers and developing the market. For example, the
Frankfurt International Fair in Germany is highly international and
professional. Although the exhibition lasts only five days, it has made
great achievements. Every morning, many visitors rush into the museum
with briefcases in hand and directly enter the customer booth they want
to see for negotiation. No one grabs the publicity materials and carries
their pockets. The decoration of each booth is also very particular.
The participation in the foreign exhibition also opened new ideas for
the development of our company, contacted new customers and expanded new
channels. Now the company is full of confidence in the future.
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